Our company

We bring data to life, effectively creating massive digital results

Providing 5-star data for over a decade. We believe data drives the access to the opportunities.

Let’s work together to tell a story your customers will want to hear. Boss Leads brings data to life, effectively creating massive digital results. Our platform will connect you with prospects using best practices, permission and intent.

Our mission at Boss Leads is to collect responsive data and empower it with enhanced insights for reliable conversions every time. We focus on developing our robust technology and data solutions far beyond the competition.

As we hear it from executives, “this is simply the best data we have found.”

Our Philosophy

“Data can record observations about anything – qualitative or quantitative. We support the philosophy that data unlocks full communication potential. In our ever-increasing and ever-changing world, we are as good as the data we utilize to serve our customers.”

Randy Winn, President & CEO

How we look at data

Over years of seeing what works and what doesn’t, Boss Leads has come to look at data, well… differently.

  • Responsive Results
  • Compliant Opt-ins
  • Property and Behavioral Data

Trust is created by focusing on clients’ end game, not ours. Success always follows expectation.

Experience a level of trust in data compliance and metrics that can only come from a team of real people and hand crafted products.

Our Leadership

Real people help put the polish on every lead we deliver to you.

The driving force behind Boss Leads has been and continues to be the team. We hire curious people that aren’t afraid to ask if there is a better way, even before a problem exists

Randy Winn

President and CEO

Randy Winn

President and CEO

Randy is a forward thinker who has procured decades of experience with large and small businesses alike. Along with a lifetime of entrepreneurship, Randy has played a crucial role in forging Boss Leads from a start-up organization to the forefront of the nation’s most respected and trusted lead groups. He possesses an innate practical knowledge and understanding in the data world to help business grow.

Mr. Winn can be found growing Boss Leads on a daily basis by testing and discovering novel ways to use data for business customer acquisition. His focus drives expansion in verticals and application of products. Randy understands that people create value, and focuses his effort to develop a culture that empowers people to serve customers.

Tom Cutshall

Chief Marketing Officer

Tom Cutshall

Chief Marketing Officer

Tom is a sharp entrepreneur with a talent for closing. His innovative approach to business is just as apparent as his ease of creativity. Tom’s experience spans not only teaching or lecturing at Universities, but also reinventing products. Tom branded and trademarked the Voice To Data lead product in 2009, and has continued a track of domestic and international ventures in the performance marketing industry. Tom seems to attract success wherever he goes, building businesses from the ground up and transforming them into multi-million-dollar corporations.

Mr. Cutshall can be found testing and inventing new ways to drive game-changing results with marketing channels. He has a passion for leading the private brand platforms for Boss Leads to cultivate consumer engagements.

Misael Cojtin

VP, Technology

Misael Cojtin

VP, Technology

Misael has a proven history building and launching lead generation platforms. His humble beginning in the United States started with Walmart bestowing him the desirable Walton award. Misael’s inherent problem solving skills have made him an expert in his field of Information Technology. Misael has been accredited to being a significant part of brining Lead Generation IT jobs to Central America since 2008.

Mr. Cojtin leads an innovative, robust, and secure information technology environment throughout the global team at Boss Leads. His dependable attitude trickles down to create platforms that support thousands of customers. Misael travels between North and Central America to support the fast-paced system development.

Kris Winn

VP, Operations

Kris Winn

VP, Operations

Kris has always been in the business of leading people to success. She has decades of professional experience with managerial roles, equipping her to scale product lines in an organized fashion. Her keen aptitude for fostering meaningful relationships with people helps keep a growing business stay personal with internal and external stakeholders.

Ms. Winn is instrumental in driving profitability from the Data, Lead, and SaaS service channels. She leads and oversees accounting, sales, and customer communication teams. Kris enjoys traveling while helping keep Boss Leads methodically serving customers.

Jessica Carr

Content And Social Media Manager

Jessica Carr

Content And Social Media Manager

Jessica has been teaching students for over 10 years as a professional educator. Her passion for education has led to developing and sharing media online. Jessica has a background in content creation and journalism.

Ms. Carr serves as Content and Social Media Manager to connect consumers with relevant material. The years of classroom experience is now leveraged with Boss Leads network of consumer-facing informational websites. Jessica manages journalists in three countries to create community driven discussions.

Melissa Fitzsimons

Sales And Media Manager

Melissa Fitzsimons

Sales And Media Manager

Melissa has consistently displayed solid leadership qualities for over 15 years in several capacities. Her great success in roles such as Project and Client Success Manager over the years has been a strong test

Ms. Fitzsimmons serves as the Leads Success Representative to begin and nurture strong relationships with clients. She has been instrumental in the overall success of optimized lead flow. Her detail-oriented approach and amiable communication skills bridge the connection for vendors and data.

Gerardo Jaramillo

Digital Marketing Manager

Gerardo Jaramillo

Digital Marketing Manager

Gerardo has shown a smooth ability to architect and implement information technology for over 20 years. He is instrumental in the success of his team as he consistently builds and fosters a strong software framework.

Mr. Jaramillo’s role as Digital Marketing and Web Manager for Boss Leads has been a driving force in furthering tactical and strategic goals. Gerardo’s keen ability to solve multiple highly complex issues displays both leadership and a willingness to be a team player.

Rick Spano

Mortgage Lead Director

Rick Spano

Mortgage Lead Director

Rick is an experienced technology expert who has been in the mortgage industry for more than twenty years. Rick owned and fully operated a mortgage company for fourteen and a half years. There, he served more than 37,000 happy clients. He gained a lot of experience as the founder of the mortgage company by interacting with clients from diverse backgrounds. Most of the clients were return customers due to the quality service they received.

Rick was also the owner and founder of a lead generation company called Shoprate.com, which he later sold to QuinStreet. This was a company that had prospered and maintained a good reputation with its clients. It had also grown to be among the market leaders in the region.

Rick now serves as Mortgage Lead Director for Boss Leads, where he uses his expertise to connect the mortgage industry to the digital marketing space for lenders.

Tim Newbill

VP of Marketing Technology and Data Analytics

Tim Newbill

VP of Marketing Technology and Data Analytics

Tim Newbill has more than a decade of experience in private equity oil and gas. He has been responsible for data ETL processes, managing SQL databases, and developing in-house SharePoint web applications. Tim now works with Boss Leads to recruit, onboard and manage a team of analysts and engineers. He also collaborates with vendors to build long term solutions in data science, marketing web build, CRM, and email marketing. Currently, Tim is building new in-house applications for order and project management with Boss Leads. He is also creating a new data pipeline for long-term data solutions.

Mr. Newbill makes data more accessible by building and maintaining the analytics layer of the Boss Leads’ team data environment. He has played an integral role in the design and execution of business processes for ad hoc business intelligence report generation and KPI dashboard creation and maintenance.